Licensed guides and private drivers in 14 Chinese cities

About us

A travel company that starts with people, not buses.

A small team of Chinese trip designers, guides and drivers. We think a country makes more sense when the person explaining it grew up there.

Our story

Built around a simple complaint: “the guide read the plaque.”

ChinaTravelGuide.eu began in 2016, when our founder — a Beijing guide — kept meeting travellers who had seen everything and met nobody. Walked past the Forbidden City at speed, photographed at the Wall, sent home without one story worth retelling. The fix looked obvious: the person first, the itinerary second.

So we flipped the model. Instead of selling routes and assigning whichever guide is free, you browse real guides — their homes, their obsessions, their reviews — and we build the journey around the one you choose. A car and driver, tickets and tables: arranged around them.

A decade later we work with 120+ guides across 40+ cities. None of them read from a plaque.

2016founded in Beijing
120+local-born guides
40+cities covered
12,400+journeys planned
What we promise

Three promises, printed on every quote.

🏡

Born-and-raised locals only

Every guide grew up in the city they show you. No certificate talk — roots, stories and a childhood spent where you are standing.

🧾

At cost, never marked up

Hotels, tickets, trains: we book them at cost and show every receipt. Our fee is the guide and the car — transparent daily prices, nothing hiding in “service fees”.

🤝

Meet before you pay

A free video call with your guide before money changes hands. No chemistry? We introduce another. You only confirm what feels right.

ChinaTravelGuide.eu

Tell us the rough shape. We will find the person.

Tell us where you’d like to go — and we’ll introduce your guide within 24 hours.

Start planning — it’s free